LANCE KRALL
Executive Creative Director / TV Guy / Professional Rule-Bender
Atlanta, GA | lancekrall@mac.com | www.lancekrall.com | (310) 480-8569
WHO I AM
Son of a Naval aviator and a CIA spy, so obviously I got into improv
Spent 16 years in LA acting, writing, producing hit TV shows
Now I lead a creative department at Dagger
WHAT I DO
Executive Creative Director
Dagger | 2024–Present
VP Group Creative Director
Dagger | 2021–2023
Lead work for Aflac, AJC, IHG Hotels, Driven Brands, Jack’s Family Restaurants, Apollo, Boys and Girls Clubs of America
Turned the AFLAC duck into a stuntman (Stunt Duck) and a goat into a villain (Gap Goat)
Revved up Take Five Oil’s new spokesperson (Take 5 Clive)
Checked Holiday Inn into a new era (New Day New Stay)
Led the AJC’s shift from print legacy to digital relevance (We Write for the Greater Atlanta)
Made Carter’s cool (Love Every Moment)
Marked the triumphant return of free breakfast at Holiday Inn Express, in the US and UK (Express Yourself)
Launched Dagger’s long-form content vertical (Dagger Originals)
Grew and mentored a wildly talented team of creatives
Mastered latte art
Co-Founder / Head of Development
Picture It Productions | 2016–2020
Secured first-look deal with CBS Studios
Sold TV shows to networks and streaming (ABC, NBC, CBS, FOX, TruTV - you get it)
Curated IP and developed scripted and unscripted projects with new talent and old pros
Took a ton of pitch meetings, nailed many, survived the rest
Writer / Producer / Performer – Television
2000–2016
Created and starred in The Lance Krall Show (Spike) and Free Radio (Comedy Central)
Wrote for It’s Always Sunny in Philadelphia, Last Man Standing, Breaking In, and more
Wrote the feature The Layover, directed by William H Macy
Fun fact: was a square on Hollywood Squares the day I moved to LA (crazy story)
EDUCATION
Georgia State University
BA – Film & Video
BONUS FEATURES