Atlanta Journal & Constitution - We Write for the Greater Atlanta

To reposition AJC from a legacy print brand to a modern media platform, we created a bold, fast-moving spot that captured the energy of Atlanta today, showcasing how the AJC moves with Atlanta, not behind it.

AJC – OOH Campaign
We kept the message clean and confident—bold typography, striking design, and language that hit fast. Each piece spotlighted a clear reason to believe in the AJC: trusted journalism, local voices, and real impact.

Paid Social Visual System

I helped shepherd a clean, vector-style system for paid social - simple, flexible, and paired with short, thoughtful copy to match. The result was a modern, scroll-stopping look that stayed true to the AJC’s voice and purpose.

UATL – Visual Identity & Launch

UATL was built by the AJC for Black Atlanta, and we wanted that big “U” to carry the whole vibe. We made it flexible enough to shapeshift, style-wise, tone-wise, culture-wise, while still feeling bold, confident, and rooted in the city.

AJC Politics - Buttons

We created an eye-catching, stop-motion animated series using campaign buttons to speak to the full spectrum of Georgia voters. Straightforward, smart, and an assurance that the AJC covers all sides.

AJC Politics - Mike Luckovich

As the election neared, we leveraged AJC’s Pulitzer Prize-winning cartoonist Mike Luckovich’s iconic illustrations.