Carter’s - Love Every Moment

Carter’s is proof that even heritage brands can break the rules - and that’s what made working with them so fun. They didn’t just want heartwarming baby ads; they wanted ideas that challenged norms and sparked conversation. This one was inspired by an old photo of me in peak ’80s fashion disaster - big hair, too many pleats, and way too much confidence. The result? A funny, relatable reminder that the window to dress your kids the way you want is short.

OOH Super Bowl Stunt

We brought that same rule-breaking energy to OOH by hijacking Super Bowl week. The day after the Chiefs’ big win, we dropped billboards in Kansas City hinting at a different kind of victory celebration. The stunt took off, racking up 4.1M PR impressions, 650K TikTok views, $2M in earned media value, and 16K site visits. We have no stats on how many pregnancies we inspired.

Paid and Organic Social

We pushed past the usual baby brand playbook on Carter’s socials as well, embracing humor and jumping on cultural trends in real time.

OshKosh B’gosh - Back to School

Special thanks to OshKosh B’gosh for fulfilling a lifelong dream: writing a spot with kids dancing for no reason. For this energetic piece, we teamed up with a choreographer, cast some incredible kid talent, and let them do their thing to a ridiculously catchy original song.