HOLIDAY INN - New Day New Stay

Holiday Inn was undergoing a full-scale transformation - new interiors, new energy, and a chance to reintroduce itself to the world. I was tasked with giving that transformation a voice. I wrote a brand manifesto and tagline that became the north star for the refresh, framing Holiday Inn not just as a place to stay, but as a place to start fresh. That idea came to life across every touchpoint, from film to social to a global photoshoot capturing the revitalized look of this iconic brand. The result: a modern relaunch that stayed true to Holiday Inn’s roots while making it feel brand new.