AFLAC - The Gap Goat

For Aflac, we introduced a new challenger to the Duck - the Gap Goat. The bleating embodiment of the health insurance coverage gap, this mischievous mascot debuted during the 2022 College Football season, disrupting our heroes with a relentless ‘Gaaap!’ Positioned as the perfect foil to the Duck, the Goat made the problem impossible to ignore, while Aflac delivered the solution.